Acumen Global Alliance: Joint Marketing
Acumen Global Alliance unites partners shaping global employment. We work together to exchange ideas, co-create communication, and show the value of the solutions we bring to international hiring.
Our collaboration blends thinking, insight, and experience, allowing us to explain complex employment topics with confidence and simplicity.
Through co-creation, we turn expertise into meaningful stories, practical guidance, and outreach that creates real connection with global audiences.
25+
Years of Industry Leadership
Acumen Global Alliance Expertise
AGA partners can tap into our expertise across multiple channels. From joint thought leadership to webinars, client events, and paid campaigns, we help you deliver high-quality content and outreach that strengthens your commercial offer.
Thought Leadership
We co-create short insights, market explainers, and practical guides you can use in outreach. These pieces help you educate prospects, answer common questions, and support commercial conversations.
Webinars & Client Events
We help you plan and deliver focused webinars, briefings, and roundtables. You get topic structure, slide support, and clear points so events drive informed discussions with your audience.
Cross-Channel Campaigns
We support coordinated outreach across social posts, targeted ads, nurture sequences, and co-branded assets. This helps you run clear, consistent campaigns that attract the right prospects.
Extend Your Capabilities in 190+ Countries
Brand Resources for Joint Marketing
Acumen Global Alliance partners can access brand materials and co-marketing support to create clear, recognisable, and effective campaigns. Our team helps you present both brands well and build outreach that works in your market.
Brand Identity
Request the approved AGA logos, colour palette, and visual rules. These materials help you present both brands clearly in joint communication.
Ready-Made Assets
We can share pre-designed templates for posts, banners, one-pagers, and presentations. These assets give you a starting point for your campaigns.
Joint Campaigns
For joint initiatives, we prepare co-branded visuals and copy tailored to your audience. You receive materials that are ready for straightforward use.
Diverse Assets
AGA offers a range of materials — social visuals, ads, brochures, event pieces, and sales tools — and can help you choose the formats that suit your needs.
If you’re exploring ideas for joint marketing or want to review asset options for upcoming activity, we are here to discuss and walk you through the possibilities.
Clean, Consistent Branding Together
Shared standards keep Acumen and partner brands clearly defined, prevent market confusion, and ensure every client touchpoint shows accurate ownership, value, and accountability.
We avoid content duplication
We keep both sites unique and maximise traditional and AI search visibility.
No one gets penalised for copying.
We minimise support issues
Accurate messaging means fewer client questions and a smoother experience
for everyone.
We prevent brand dilution
Clear guidelines protect the distinct strengths and value of each brand.
We clarify ownership of value
It’s always clear to clients and the market which results come from which partner.
We strengthen client trust
Clients always know who delivers what, no confusion, but ownership and accountability.
We make attribution honest
Proper links and acknowledgements keep everything transparent and fair.
We boost SEO & AI for both sides
Original and trusted content helps both of us rank higher and attract better leads.
We prevent misleading marketing
Neither side risks overpromising or confusing clients about what we can actually deliver.
We protect intellectual property
Our proprietary tools, content, and messaging stay secure, no accidental misuse.
We mitigate legal risk
Clear boundaries mean fewer disputes or regulatory headaches for either party.
Partner Marketing & Brand Alignment
Together we ensure that everything we publish — individually or jointly — stays clear, consistent, and reliable, giving partners the foundation to communicate global employment without confusion.
1
Clarity & Attribution
When partners reference Acumen’s tools or global employment solutions, attribution must remain clear so audiences understand where each part of the service originates. This maintains accuracy, transparency, and avoids mixed signals in partner-led communication.
Referencing Acumen International as the provider, together with a link to the official site, ensures clients receive correct information, preserves trust, and prevents confusion.
2
Using Content Together
Partners may share, adapt, or co-brand materials as long as they are reviewed with us beforehand. This confirms that all information is correct, avoids outdated or conflicting content, and keeps communication coherent across both sides.
For web copy, ads, guides, or tools based on Acumen content, a short review helps prevent SEO issues, inconsistent claims, or unintended overlap, ensuring a smooth experience.
3
Consistency & Collaboration
We work alongside partners to keep communication clear, distinct, and representative of each organisation’s strengths. This avoids blurred positioning and ensures clients receive accurate, context-specific information in global markets.
If anything needs adjusting, we simply review and refine it together. Our goal is to keep the process straightforward, cooperative, and ready for use across any client-facing channel.
IP Protection
We’re always happy to co-create content with you and align materials to your audience or market. Our goal is to help you build original, high-quality campaigns that represent both brands well.
To keep that standard, Acumen International and Acumen Global Alliance content and trademarks shouldn’t be copied, rewritten, or reused outside of agreed joint marketing work. This protects the integrity of both brands and ensures everything we produce together remains clear and trustworthy.
If you’re developing new ideas or planning upcoming activity, we are happy to discuss them and shape the best approach together.
Empower Clients to Hire Anywhere
AGA Marketing Support in Numbers
With AGA, partners can amplify their voice through shared marketing resources, ready-to-use assets, and impactful co-marketing activity that opens new conversations across global markets.
190+
Countries Worldwide
Partners tap into AGA’s reach across 190+ markets, drawing on in-country insight and global hiring expertise that help you speak credibly about global employment.
2500+
Assets Available
A library of approved templates, visuals, content blocks, and co-branded materials partners can request for use across email, social, events, and paid media.
10+
Channels Supported
We help partners activate their message across key channels – email, social media, webinars, client events, website updates, partner newsletters, and client briefings.